The National Reading Campaign was created in 2016 by the Qatar Foundation for Education, Science, and Community Development (QF) as a program that seeks to develop a national initiative to promote the value of reading and to pique the interest of all citizens. The National Reading Campaign was rebranded as Qatar Reads in 2019. As the NRC has grown, so has QF's vision of what it can be, who it must reach and how to reach them, and what it can accomplish in fostering a reading culture and a country of readers.
Introducing the imaginative world of the Qatar Foundation Reading Campaign, where books come alive! We aimed to reignite the spark of reading among the youth of Qatar and what better way to do that than to bring the stories to life? Parents and children alike embark on an exciting journey as they rediscover the magic of reading, side by side, through our 360 National Reading Campaign.
We reimagined classic characters with a fresh twist and crafted a one-of-a-kind universe for each, showcasing the timeless lessons of each tale in our captivating ads, inspiring parents to read with their little ones.
